Sweetpea

For the Sweetpea series, I led the design of a playful, sharp-edged social media campaign that blended behind-the-scenes footage, cast interviews, and junket moments into a highly shareable content mix.Using Adobe Premiere Pro and After Effects, I crafted dynamic edits from raw BTS material, turning casual moments on set into cheeky, character-driven content. From quickfire interview clips with snappy captions to offbeat reaction videos and red-carpet snippets, each piece was designed to feel fresh, candid, and true to the show’s voice.